During November, the National Corvette Museum (NCM) was recognized for excellence in marketing and communications at several special events including the Kentucky Travel Industry Association (KTIA) Conference and the American Marketing Association (AMA) of Bowling Green Awards Ceremony. At both of the events, the Museum received recognition for its marketing initiatives.
Kentucky Travel and Tourism businesses and marketing organizations vie for Traverse Awards for Excellence in Kentucky Tourism Marketing in ten different categories. Entries were submitted from throughout the Commonwealth for the competition, and each was judged by a panel of out-of-state travel and tourism industry experts. Award criteria include concept, creativity, results, and impact.
The National Corvette Museum received two Gold Traverse Awards in the Digital category (Corvette Powered and Hot Wheels: Race to Win). The NCM also received a Silver Traverse Award in the Video category (Hot Wheels: Race to Win) and a Bronze Traverse Award in the Marketing Campaign category (Hot Wheels: Race to Win).
“Our team at the National Corvette Museum is thrilled to have received recognition at the state level for our marketing and communications efforts this year. All of the tourism and hospitality leaders across the state are creating incredible campaigns, so we feel honored to be recognized among our peers,” said Sharon Brawner, President and CEO of the National Corvette Museum. Brawner was also appointed to the KTIA Legislative Committee and elected to the KTIA Nominating Committee.
Just days after the annual KTIA Conference, the National Corvette Museum’s Marketing and Communications team attended the annual American Marketing Association of Bowling Green’s (AMA) Markie Awards.
The Museum entered several awards categories and received the following recognition for its 2022 campaigns and tactics: Silver in Rack card, Brochure, eBrochure, Direct Mail (National Corvette Museum Rack Card); Silver in Newsletter, Magazine, eMagazine, eNewsletter (America’s Sports Car Magazine); and Bronze in Event od Fundraising Campaign (Hot Wheels: Race to Win Opening Gala).
“It is an honor to be recognized for our marketing and communications efforts by those in our field and community. These recognitions solidify the fact that the National Corvette Museum continues to make an impact not only in our local community but across the state. We would also like to extend our congratulations to all the other winners this year and are proud to work in such a field,” said Mariah Hughes, Media Relations and Marketing Productions Manager for the National Corvette Museum.
These awards serve as a showcase for the continued growth of the National Corvette Museum. We would like to thank our members, donors, staff, visitors, and our partners at Chandler Thinks and Brainspur for making it possible through your continued support.