2021 NAAM Conference

November 16, 2021 @ 6:15 am – November 19, 2021 @ 9:00 pm

2021 NAAM Conference

Tuesday November 16th – Friday November 19th

One of the greatest challenges facing museums is growing our audiences and memberships to continue to see financial success and fulfill our missions as public trusts. For that reason, the 2021 NAAM Conference theme is Next Gen, a play on the recent reveal of the Next Generation Corvette, which was aimed to bring a new generation of owners to the Corvette brand. The conference’s goal is to provide attendees with tools to think beyond the way we currently approach our day to day and think outside the box towards what a new generation of guests and members will be looking for from our institutions. Sessions will focus on how our museums can serve new generations as educational institutions, digital opportunities for our collections, guest accessibility inside our museums, and opportunities that lead to unrelated business income. As always, our biggest conference goal is to encourage and facilitate idea and experience sharing among attendees.
NAAM Member – Entire Conference
Member, Spouse, or Speaker Registration by October 22,2021: $325.00

Non-Member – Entire Conference
Registration by October 22, 2021 $350.00

For specific dietary requests / food allergies or additional requests please contact:
Bryce Burklow               [email protected]               (270)777-4506
Derek E. Moore              [email protected]               (270)777-4516

Agenda subject to change – please check back periodically
Thank you!



4:00pm – 6:00pm NCM Opens
4:00pm – 6:00pm Registration Open

  • Located in Wendell Strode Clubroom
  • Advance Registration Pickup
6:00pm – 8:00pm Welcome Kickoff Reception

  • Cash Bar
  • Hor D’oeuvres
  • Full NAAM Conference Registration Required
  • NCM Skydome




7:15am – 8:00am Shuttles from Mainstay Suites & Sleep Inn to NCM
7:15am – 8:00am Registration Open

  • Conference Center
8:00am – 8:15am


Opening Remarks

  • Conference Center
8:15am – 10:45am NCM Tour / Collection’s Storage Walkthrough

  • NCM Galleries & Campus
10:45am – 11:00am Break
11:00am – 12:00pm Museum as a Learning Institution

Panelists explore Science, Technology, Engineering, Arts and Mathematics (STEAM) education programming in museums. Multi-generational programs, tech tools like Zoom, and cost-effectiveness are all discussed

  • Conference Center
12:00pm – 1:00pm Break for Lunch

  • Speaker: Hagerty
  • Boxed Lunches
  • Conference Center
1:00pm – 2:00pm Rules of Engagement

Former teacher and coach Toby Stinson shares strategies for developing effective, engaging programming for student visitors.

  •  Conference Center


2:00pm – 2:15pm BREAK
2:15pm – 3:15pm Paving the Way for the Digital Auto Archives

Panelists discuss two current projects to catalog and digitize photos and printed materials from automotive collections, with a focus on developing appropriate standards and using best practices

  • Conference Center
3:15pm – 4:15pm There’s an App for That: Creating a Museum Mobile App

Collections staff from Revs Institute survey the world of museum apps. What can they do, how are they made, and how do we evaluate their success?

  • Conference Center
4:15pm – 4:45pm Shuttles to Mainstay Suites & Sleep Inn
5:15pm – 6:00pm Shuttles from Hotel to Historic RailPark

  • 401 Kentucky St, Bowling Green, KY 42101
6:00pm – 8:00pm Dinner & Tour at Historic RailPark
8:00pm – 9:00pm Shuttles from RailPark to Mainstay Suites & Sleep Inn


7:30am – 7:45am (CT) Tour Bus Loading at the Mainstay Suites & Sleep Inn

  • 554 Corvette Dr, Bowling Green, KY 42101
7:45am (CT) Tour Bus Departs for Frazier History Museum
11:00am – 1:45pm (ET) Arrive and Tour the Frazier History Museum 
1:45pm (ET) Load Tour Bus to Depart for Muhammad Ali Center
2:00pm – 3:45pm (ET) Arrive & Self-Tour the Muhammad Ali Center
3:45pm (ET) Load Tour Bus to Depart for Swope’s Cars of Yesteryear Museum
5:00pm – 6:00pm (ET) Arrive and Tour Swope’s Cars of Yesteryear Museum
6:00pm (ET) Load Tour Bus to Depart for Back Home Restaurant
6:15pm – 7:30pm (ET) Arrive and Dinner at Back Home Restaurant
7:30pm (ET) Load Tour Bus to Depart for Mainstay Suites & Sleep Inn
8:30pm (ET) Arrive at Mainstay Suites & Sleep Inn


7:15am – 8:00am Shuttles from Mainstay Suites & Sleep Inn to NCM
8:00am – 8:30am Tour Day Discussion

We’ll gather as a group to talk about the museums we visited during Thursday’s tours. What ideas can we take back to our own organizations?

  • Conference Center
8:30am – 9:30am Managing Digital Materials: Saving the Bits and Bytes

Librarians at Revs Institute examine the unique advantages and challenges of creating and preserving digital files — photos, videos, audio, documents and more.

  • Conference Center
9:30am – 9:45am BREAK
9:45am – 10:45am Inclusivity in Exhibits: Building a Better Guest Experience

Panelists share strategies, challenges, and lessons learned for incorporating inclusive stories in major new exhibits at the National Corvette Museum and The Henry Ford.

  • Conference Center
10:45am – 11:30am NAAM: An Interdisciplinary Resource

Automobiles are the most significant industrial artifacts of our time. NAAM and its members champion meaningful scholarship on the history, science, and cultural meaning of the car.

  • Conference Center
11:30am – 12:45pm Lunch and Annual Meeting

  • Conference Center
12:45pm – 1:30pm What Can NAAM Do For You?

NAAM president Patrick Slebonick provides a look at the many tools and resources available to our members

  • Conference Center
1:30pm – 2:00pm Shuttles to NCM Motorsports Park
2:00pm – 2:50pm Unrelated Business Income

  • NCM Motorsports Park
3:00pm – 3:45pm Andy Pilgrim: Traffic Safety Education Foundation

  • NCM Motorsports Park
3:45pm – 4:45pm Networking / Optional Pay to Play: Corvette Touring Laps & Go-Karting

  • NCM Motorsports Park
4:45pm – 5:00pm Shuttles from NCM Motorsports Park to Mainstay Suites & Sleep Inn
5:45pm – 6:15pm Shuttles from Mainstay Suites & Sleep Inn to NCM
6:00pm – 6:30pm Cash Bar Open

  • Conference Center
6:30pm – 9:00pm Banquet & NAAMYs

  • Conference Center
9:00pm – ?? Shuttles from NCM to Mainstay Suites & Sleep Inn